KICKSTART YOUR SOCIAL MEDIA STRATEGY

The social media potential within charities and social enterprises is huge, but using social media can be baffling and time consuming. This practical workshop will help you to create an efficient and effective social media strategy for your organisation.

Led by non-profit communications and marketing expert Zoe Amar, the workshop will provide you with an understanding of a social media strategy and the tools and platforms needed to execute and measure it.

Designed specifically to meet the needs of social enterprises and charities, the day will show you how to use social media to make connections, generate leads and undertake advocacy work.

What you’ll learn from this workshop

The workshop will be a balance of interactive exercises and trainer led learning. There will be plenty of opportunities for discussion and an emphasis on practical strategies that you can use in your own organisation. On the day you will learn:

• How to write a social media strategy
• How to link social media to your organisation’s goals
• Understanding how your audience uses social media
• Quick and effective ways to stay up to date with best practice in social media
• Budgeting resources and time for social media
• An overview of analytics
• Creating a ‘social organisation’ and empowering your staff to use social media

Who should attend

The course is open to anyone, although you will need to have an understanding of the social media basics (and be keen to learn how to use social media more effectively for your organisation). Previous participants have included:

• Head of Digital, Parkinson’s UK
• General Manager, Hampshire Credit Union
• Communities Development Officer, CVS Conwy
• Communications Manager, Weizmann

• Programme Director, Neighbourhood Midwives
• Publications Manager, Institute of Chartered Shipbrokers
• Video Editor, MSH Wellbeing
• Chief Executive, Moneyline

If you aren’t sure that the course is right for you give us a call on 020 7089 9120 and we can discuss it with you in more detail.

Location and price

The course takes place from 10:30am – 4:30pm at our offices in The Fire Station, 139 Tooley St, London Bridge:

For this one-day workshop plus all course materials you pay:

• SSE Students / Fellows / Associate Fellows £105
• Other organisations £130

If you need any further information about the course, please contact David McGlashan on 020 7089 9120 or email david.mcglashan@sse.org.uk.

About the trainer

Zoe Amar MCIM is the founder and director of Zoe Amar Communications, a charity marketing and digital communications consultancy. She advises non-profits regularly about social media and her clients have included ActionAid, Crimestoppers, Macmillan and Family Lives.