Google Analytics Basics

Delivery Method: Face-to-face

At SearchStar we pride ourselves on giving fun, hands-on Google Analytics training that will help you get the most out of your web analytics data. Using your data we will teach you the practical skills needed to monitor and learn from your digital marketing and online presence. We aim to send you away with the essential skills needed to develop digital insight and make real business decisions.

Designed for new and intermediate users the course tackles initial set up, day-to-day management and offers the opportunity to gain confidence and practical knowledge using the tool. We’ll introduce the fundamentals of web analytics, explain how to use the ever-changing GA interface and will show you how to build powerful reports outside of the standard metrics. At the end of the course you should have a good idea of how the back end of Google Analytics works, and a solid understanding of how to track key user engagements.

We work with many not for profit organisations and have experience of helping charities to get the best out of Google Analytics and to develop their digital strategy.

About the day:

  • The course has been designed (and will be run by) Michael King, an accredited Google Analytics specialist with a background in web analytics and digital media technology.
  • Delegates do not need any previous experience to attend this course.
  • Delegates should have access to a Google Analytics Account and they must bring their own Wi-Fi enabled laptop to access their Google Analytics data during practical sessions.
  • We’ll provide enough tea, coffee, biscuits, sandwiches and fruit to get you through the course!


  • Welcome and introduction.
  • What is web analytics?
  • How does Google Analytics work?
  • Exploring the interface.
  • Segmenting data Reporting.
  • Tracking and accountability
  • Q&A

Who is this for:

  • Anyone involved in marketing for not profit, healthcare, or other organisations
  • Team members looking to develop their digital strategy
  • Team members looking to tack the effectiveness of campaigns
  • Social media managers wanting to see the impact of their activities


  • The course costs £474 inc VAT and is held at our offices in Bath starting at 9:30am. The day should be finished between 4:30-5pm

Contact us for details of group bookings.

"I recently went to Search Star a fantastic workshop on Google Tag Manager. Mike is very well informed and a great teacher... for want of a better word! I definitely recommend their workshops and will no doubt be back to learn more! - Becky Cook"

Dates available on arrangement

SearchStar can also create this course for you on arrangement either at your workplace or at one of their locations.

We can arrange this training on your premises for your team. Please contact us for further details.
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£474.00 (inc VAT)
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All prices include VAT where applicable