Digitally mature organisations are 26% more profitable than others and earn 9% more revenue from existing assets. Yet there’s a bewildering amount of information about digital channels out there. How can you cut through the noise and develop a strategy that helps your organisation stay ahead of your audience and its competitors?

Our course will help you develop a digital strategy that means your organisation not only achieves its goals but is ready to face the digital age. We’ll cover not only how to create a winning strategy but also less talked of but equally essential areas such as buy-in, culture and managing risk. We’ll also look at what digital transformation really is and how to take your organisation there. The insights we share will be tailored to your needs, whichever sector you work in.

By the end of the course you’ll have learned:

• How to develop a digital strategy and embed it into your organisation
• Digital transformation- what it is and how you can transform your organisation
• How to get buy-in for your digital strategy, manage expectations and take people with you (including other teams)
• How to develop a culture and ways of working where digital flourishes
• Skills- how to assess and improve digital skills amongst your people
• How to manage risk
• The 4 areas every digital strategy needs to get right
• Case studies of organisations who are exceling in digital
• What success looks like and how to get there

What our clients say:

Sally Horrox

Director of Corporate Communications and Marketing, NCT

“I worked with Zoe recently at NCT and found her professional, collaborative and personally inspiring to work with. She has a very structured approach, which worked well for the different levels of experience within our team, and helped us develop a digital strategy focusing on social media and online engagement.”

Rachel Purkett

Head of Digital and Member Engagement, The Royal College of Nursing

“Zoe prepared and delivered a useful and inspiring session for my team. She really listened to and understood what we needed and was a joy to work with.”

Lizzie Carter

New Business Manager at CLIC Sargent

“Zoe ran a fantastic training session for the team at CLIC Sargent. She was a pleasure to work with from start to finish, creating a session which responded directly to the specific brief we provided and using practical examples throughout to bring it to life. The team found Zoe’s friendly and considerate style really engaging and we’ve all gone away feeling inspired and motivated to put what we learnt into practice. Thank you, Zoe!”

Harvey Gallagher

CEO, The National Association of Fostering Providers

“After her initial work to support my organisation’s stakeholders with their own social media strategies, I have engaged with Zoe to develop our own presence and mine as a CEO. In my one-to-one meetings with Zoe, I come away each time feeling my approach has been further crafted and given momentum – her sound advice and pragmatic approach is much appreciated.”

Andrew Brady

Head of Charities and Social Enterprise, Anglia Ruskin University

“I was delighted when Zoe agreed to work with Anglia Ruskin University, as lead tutor on our Social Media module. She is a knowledgeable, enthusiastic, and professional, and our students (social enterprise and charity managers) have given her great feedback. Zoe has also presented workshops at our annual conference and these have been similarly well received. If you want the social media/third sector job done then I recommend you talk to her, right now!”